about
A fusion between Japanese culture and its simplicity and Geneva and one of its most distinguishable elements to locals.
This t-shirt is meant to unite two worlds into one, welcoming UNIQLO for the first time in Switzerland, and even more specifically, in Geneva. Inspired by one of the most popular Japanese dishes around the world, Ramen, a warm noodle soup, and by the map of the Geneva public transport lines. Anyone in Geneva could tell by a glance if they see the TPG map around, having seen it thousands of times around the city, and by uniting these Japanese noodles with the many, many transport lines, you get a design that is close both to people from Geneva's hearts and to Uniqlo's signature simple streetwear style.
credits
Graphic Design, Illustration, Concept Ideation
Maria Chiara V.
Concept Ideation
Janealice M.
Concept Ideation
Pierre P.




