STAY where you are, STAY (ultra) strong or (don't) STAY the same ?

STAY is a duct tape brand made by creative minds for creative minds.In this project, I used each different duct tape to illustrate its properties, associated with other photographic elements to further the viewer's understanding of each property.

Visually striking, this launch poster series is meant to be a bridge between the brand's creative and practical intent and the audience's curiosity and needs.